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Title:Pluralsight | Using Predictive Analytics to Improve the Customer Journey [F...
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Created by: David LaFontaine
Language: English
Updated: Oct 23, 2019
Duration: 2h 51m
Subtitle: Included
Torrent Contains: 65 Files, 7 Folders
Course Source: https://www.pluralsight.com/courses/using-predictive-analytics-improve-customer-journey

About

This entry-level class offers something for designers and business leaders who want to apply Big Data to solve real-world problems, and for data wizards who want to understand the practical applications for their abstract algorithms and insights.

Description

A recent survey showed that 89% of companies want to use predictive analytics to improve their business. One of the biggest problems in the realm of Big Data is now that organizations have built teams to generate all these analytics - they’re struggling to figure out what to do with it. In this course, Using Predictive Analytics to Improve the Customer Journey, you'll learn how to address this problem by harnessing Big Data in a way that leads to real-world benefits. First, you'll learn what predictive customer analytics are, how they are generated, and why they are valuable for making sure your products, customer experience, and websites don’t fall behind. Next, you’ll explore how to use customer journey mapping to spot hidden opportunities (as well as “pain points”) that need to be addressed. Finally, you’ll meld predictive analytics with journey mapping to reveal how you can improve your products and increase customer satisfaction. At the end of this course, you not only will be able to build data-informed visualizations that improve UX and boost sales, but you’ll also gain insights that will help you better manage teams comprised of both data geeks and design nerds.

Level

• Beginner

About Author

David LaFontaine is an author, journalist, digital media consultant, and adjunct professor at the University of Southern California.




Category:Tutorials > Tutorials
Lang:English  English
Total Size:996 MB
Info Hash:ba677899cd56c0d10d0f39d7c30b163d3836cfad
Added By:Prom3th3uS
Date Added:03-11-2019 15:22:07

  

Files

File List: 
 File Size
0. Websites you may like/0. (1Hack.Us) Premium Tutorials-Guides-Articles & Community based Forum.url377.00 B
0. Websites you may like/1. (FreeTutorials.Us) Download Udemy Paid Courses For Free.url328.00 B
0. Websites you may like/2. (FreeCoursesOnline.Me) Download Udacity, Masterclass, Lynda, PHLearn, Pluralsight Free.url286.00 B
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0. Websites you may like/How you can help Team-FTU.txt229.00 B
01 - Course Overview/01 - Course Overview.en.srt4.11 kB
01 - Course Overview/01 - Course Overview.mp417 MB
02 - Generating Predictive Analytics/02 - Overview and Introduction.en.srt7.14 kB
02 - Generating Predictive Analytics/02 - Overview and Introduction.mp442 MB
02 - Generating Predictive Analytics/03 - Real-world Examples of What Predictive Analytics are Good For.en.srt11.03 kB
02 - Generating Predictive Analytics/03 - Real-world Examples of What Predictive Analytics are Good For.mp417 MB
02 - Generating Predictive Analytics/04 - Breaking It Down - Phases and Steps to Generate Predictive Analytics.en.srt8.14 kB
02 - Generating Predictive Analytics/04 - Breaking It Down - Phases and Steps to Generate Predictive Analytics.mp417 MB
02 - Generating Predictive Analytics/05 - Data Acquisition Phase, Step 1 - identifying a Legitimate Problem.en.srt9.54 kB
02 - Generating Predictive Analytics/05 - Data Acquisition Phase, Step 1 - identifying a Legitimate Problem.mp421 MB
03 - Identifying Relevant Data Sources/06 - Data Acquisition Phase, Step 2 - Identifying Relevant Data.en.srt4.79 kB
03 - Identifying Relevant Data Sources/06 - Data Acquisition Phase, Step 2 - Identifying Relevant Data.mp418 MB
03 - Identifying Relevant Data Sources/07 - Data Acquisition Phase, Step 2, Part 2 - Asking the Right Questions.en.srt6.52 kB
03 - Identifying Relevant Data Sources/07 - Data Acquisition Phase, Step 2, Part 2 - Asking the Right Questions.mp47 MB
03 - Identifying Relevant Data Sources/08 - Data Acquisition Phase, Step 3 - Looking for Answers in All the Right Data Sources.en.srt11.37 kB
03 - Identifying Relevant Data Sources/08 - Data Acquisition Phase, Step 3 - Looking for Answers in All the Right Data Sources.mp418 MB
03 - Identifying Relevant Data Sources/09 - Data Acquisition Phase, Step 3, Part 2 - Extracting the Valuable Data.en.srt2.99 kB
03 - Identifying Relevant Data Sources/09 - Data Acquisition Phase, Step 3, Part 2 - Extracting the Valuable Data.mp415 MB
03 - Identifying Relevant Data Sources/10 - Module Wrap-up and Reality Check.en.srt9.96 kB
03 - Identifying Relevant Data Sources/10 - Module Wrap-up and Reality Check.mp424 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/11 - Explaining the User Journey.en.srt7.28 kB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/11 - Explaining the User Journey.mp412 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/12 - Learning Why We Need to Map User Journeys.en.srt10.16 kB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/12 - Learning Why We Need to Map User Journeys.mp435 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/13 - The 5 Steps to Building a Customer Journey Map.en.srt7.50 kB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/13 - The 5 Steps to Building a Customer Journey Map.mp414 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/14 - Picking a Process to Map.en.srt6.15 kB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/14 - Picking a Process to Map.mp412 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/15 - Building a User Persona - What Are the Blanks to Be Filled In.en.srt12.21 kB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/15 - Building a User Persona - What Are the Blanks to Be Filled In.mp423 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/16 - Building a User Persona - Filling in the Blanks.en.srt10.47 kB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/16 - Building a User Persona - Filling in the Blanks.mp418 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/17 - Identifying Alternate User Personas.en.srt6.79 kB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/17 - Identifying Alternate User Personas.mp412 MB
05 - Using Data to Map the Touchpoints/18 - Identifying Touchpoints and Mapping Them Using Data.en.srt11.89 kB
05 - Using Data to Map the Touchpoints/18 - Identifying Touchpoints and Mapping Them Using Data.mp418 MB
05 - Using Data to Map the Touchpoints/19 - Discovering the Touchpoints for Your Product or Service.en.srt13.81 kB
05 - Using Data to Map the Touchpoints/19 - Discovering the Touchpoints for Your Product or Service.mp428 MB
05 - Using Data to Map the Touchpoints/20 - Building a Customer Journey Map - Filling in the Blanks.en.srt15.91 kB
05 - Using Data to Map the Touchpoints/20 - Building a Customer Journey Map - Filling in the Blanks.mp442 MB
05 - Using Data to Map the Touchpoints/21 - Mapping an Alternate Journey and Performing a Reality Check.en.srt15.35 kB
05 - Using Data to Map the Touchpoints/21 - Mapping an Alternate Journey and Performing a Reality Check.mp432 MB
06 - Combining Predictive Data and Journey Maps/22 - Combining Predictive Analytics and Journey Mapping.en.srt10.52 kB
06 - Combining Predictive Data and Journey Maps/22 - Combining Predictive Analytics and Journey Mapping.mp439 MB
06 - Combining Predictive Data and Journey Maps/23 - Spotting and Exploiting the Value Hiding in the Numbers.en.srt8.91 kB
06 - Combining Predictive Data and Journey Maps/23 - Spotting and Exploiting the Value Hiding in the Numbers.mp425 MB
06 - Combining Predictive Data and Journey Maps/24 - Predicting How to Improve Charo's Journey.en.srt8.47 kB
06 - Combining Predictive Data and Journey Maps/24 - Predicting How to Improve Charo's Journey.mp439 MB
06 - Combining Predictive Data and Journey Maps/25 - Closing Out Charo's Journey.en.srt6.25 kB
06 - Combining Predictive Data and Journey Maps/25 - Closing Out Charo's Journey.mp416 MB
06 - Combining Predictive Data and Journey Maps/26 - Using Data to Improve a Gift-Buying User's Journey.en.srt11.35 kB
06 - Combining Predictive Data and Journey Maps/26 - Using Data to Improve a Gift-Buying User's Journey.mp420 MB
06 - Combining Predictive Data and Journey Maps/27 - Unlocking the Hidden Value of Your Most Valuable Customers.en.srt9.20 kB
06 - Combining Predictive Data and Journey Maps/27 - Unlocking the Hidden Value of Your Most Valuable Customers.mp421 MB
06 - Combining Predictive Data and Journey Maps/28 - Incentivizing Your Best Customers to Come Back - and Bring Their Colleagues.en.srt9.82 kB
06 - Combining Predictive Data and Journey Maps/28 - Incentivizing Your Best Customers to Come Back - and Bring Their Colleagues.mp463 MB
06 - Combining Predictive Data and Journey Maps/29 - Predicting What You Should Do Next.en.srt3.65 kB
06 - Combining Predictive Data and Journey Maps/29 - Predicting What You Should Do Next.mp432 MB
Exercise Files.zip298 MB



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